iSteer SFA - Sales Force Automation
Technique of using software to automate the business task for field sales teams and to uncover more revenue opportunities.
Boost sales productivity and deliver connected customer service experiences

iSteer SFA Tools: Boosting Sales Efficiency
iSteer SFA tools offer companies and distributors the ability to make their sales team efficient and effective. This system removes paper out of the process for field sales executives and replaces it with a feature-rich mobile application.
Cutting-Edge Automation Solutions
This cutting-edge automation solution is represented by a continuously evolving set of solutions and approaches that drive efficiency and effectiveness along with back-end systems that manage data and content that is used in the process.
Benefits for Field Sales Executives and Managers
Smart automation makes it easier for field sales executives to focus on selling rather than documentation, processing sales and for sales managers to focus on enriching the sales strategy rather than administration.
Customizable Solutions for Distributors
The solution allows small and mid-sized distributors to pick the modules that make the most sense for their particular kind of Sales analysis, including:
- Route Planning
- Recording visits of sales executives
- Last purchased product
- Financial transaction
- Reverse communication on order taken and no sale reason
- Promotional activity
- Tracking eye-level view on outlet products
Sales Force Analysis Advantages
Our SFA solution provides comprehensive tools to track performance, manage leads, and streamline field activities for maximum efficiency.
Customer Lists and Lead details – Route Planning
Performance of field sales executive by Geo-Tracking of activities with live map views and historical movement
Pricing, Fast Moving SKU’s, Product catalogs for the available products
Tools to organize and plan field activities
Ability to create orders – Reverse communication
Access to (product images) through Eye level view
Customer picture of success
SEE IT IN ACTION
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What our customers say
iSteer has significantly improved the quality and visibility of our indirect channel pipeline across APAC. With seven clusters fully using the tool, we have seen better pipeline discipline, clearer sector-level visibility, and a consistent increase in hit rate.
Erol Asiyo
Global Indirect Excellence Manager, Shell
iSteer is highly flexible in terms of customization and integration with other tools and applications, allowing businesses to tailor it to their specific requirements.
Aman A. Singh
IDT Manager, Shell
iSteer helps us frame bespoke actions based on insights, compare Distributor Sales Reps, identify improvement areas, and coach them for development.
Shailank Chandra
Head of Digital Transformation, APAC
By using iSteer more effectively and cleaning our pipelines, we have seen a consistent increase in hit rate across the board.
Erol Asiyo
Global Indirect Excellence Manager, Shell
iSteer is at the heart of our indirect channel business with Shell distributors. It helps streamline the sales process and provides analytics that empower sales professionals.
Aman A. Singh
IDT Manager, Shell
iSteer gives us on-the-spot visibility into true customer churn by using distributor management information while shielding sensitive details from Shell. This has helped us make the right interventions and improve coaching.
Erol Asiyo
Global Indirect Excellence Manager, Shell
The iSteer team is highly responsive, flexible, and supportive. They understand our processes well and accommodate ad hoc requests with a strong learner's mindset.
Shailank Chandra
Head of Digital Transformation, APAC
Kudos to the iSteer team for their relentless support to Shell throughout our journey so far.
Aman A. Singh
IDT Manager, Shell
Several of our Operating Units have achieved up to 100% usage by Distributor Sales Reps and Shell teams. iSteer's flexibility, speed, and usage analytics have helped us drive stronger adoption and traction.
Erol Asiyo
Global Indirect Excellence Manager, Shell
iSteer is widely used across APAC for our B2BI business, with close to 75% of our distributors now on the platform. Adoption continues to improve every day.
Shailank Chandra
Head of Digital Transformation, APAC
iSteer gives us a consolidated view of country-wise and distributor-wise pipeline metrics, trends, and actions based on the insights from dashboards.
Shailank Chandra
Head of Digital Transformation, APAC
iSteer has significantly improved the quality and visibility of our indirect channel pipeline across APAC. With seven clusters fully using the tool, we have seen better pipeline discipline, clearer sector-level visibility, and a consistent increase in hit rate.
Erol Asiyo
Global Indirect Excellence Manager, Shell
iSteer is highly flexible in terms of customization and integration with other tools and applications, allowing businesses to tailor it to their specific requirements.
Aman A. Singh
IDT Manager, Shell
iSteer helps us frame bespoke actions based on insights, compare Distributor Sales Reps, identify improvement areas, and coach them for development.
Shailank Chandra
Head of Digital Transformation, APAC
By using iSteer more effectively and cleaning our pipelines, we have seen a consistent increase in hit rate across the board.
Erol Asiyo
Global Indirect Excellence Manager, Shell
iSteer is at the heart of our indirect channel business with Shell distributors. It helps streamline the sales process and provides analytics that empower sales professionals.
Aman A. Singh
IDT Manager, Shell
iSteer gives us on-the-spot visibility into true customer churn by using distributor management information while shielding sensitive details from Shell. This has helped us make the right interventions and improve coaching.
Erol Asiyo
Global Indirect Excellence Manager, Shell
The iSteer team is highly responsive, flexible, and supportive. They understand our processes well and accommodate ad hoc requests with a strong learner's mindset.
Shailank Chandra
Head of Digital Transformation, APAC
Kudos to the iSteer team for their relentless support to Shell throughout our journey so far.
Aman A. Singh
IDT Manager, Shell
Several of our Operating Units have achieved up to 100% usage by Distributor Sales Reps and Shell teams. iSteer's flexibility, speed, and usage analytics have helped us drive stronger adoption and traction.
Erol Asiyo
Global Indirect Excellence Manager, Shell
iSteer is widely used across APAC for our B2BI business, with close to 75% of our distributors now on the platform. Adoption continues to improve every day.
Shailank Chandra
Head of Digital Transformation, APAC
iSteer gives us a consolidated view of country-wise and distributor-wise pipeline metrics, trends, and actions based on the insights from dashboards.
Shailank Chandra
Head of Digital Transformation, APAC